To make a news story newsworthy, it must be something new, significant, and interesting to readers. Ideally, it should also impact people’s lives. This is not always possible. For example, an insect discovered in Australia could make big news in a specialist publication, but not in general news. If an insect discovery has an impact on the lives of millions of people, it would probably be newsworthy and worth spreading.
While any crime can be newsworthy, the more dramatic it is, the more impact it will have on readers. Crimes involving high-profile figures and a large amount of money will make for more dramatic news. Likewise, stories involving crops, taxes, and school fees will attract the attention of readers. Other money stories include the budget, food prices, wage rises, and compensation claims. Even stories that concern relatively small amounts of money can be newsworthy, such as the launch of a new beer brand.
Regardless of the type of news, it is important for companies to be aggressive in their media relations and to respond quickly to challenges, accusations, and misstatements. This requires them to use new technology to respond quickly to challenges and controversies. In the case of the bank in New York City, for example, a Wall Street Journal reporter interviewed officials of a bank there.
The purpose of news media is to inform and educate people. While there are occasions when news can be entertaining, such as a crossword puzzle or cartoon, the goal is to educate. Keeping in mind this objective, news stories shouldn’t be dull or boring. They should be written with humour to engage the audience.