Fashion is a term used to describe trends in clothing, hairstyles and other accessories. This includes a wide range of styles, from expensive designer wear to the mass-produced items that fill mall stores and street markets. Fashion changes over time, reflecting societal change and the financial interests of designers and manufacturers.
It is widely believed that fashion changes reflect a desire to look fashionable and attractive, a phenomenon known as the “fashionable” effect. Other theories suggest that fashion trends are driven by the media, including movies and music, which influence both a consumer’s taste and his or her purchasing decisions. The COVID-19 pandemic has affected all areas of business, including the fashion industry. As a result, demand has dropped and retail stores are closing, and people are spending less money on clothes.
Fashion is closely linked to celebrity and popularity, and magazines and newspapers have always reported on what famous people are wearing. Fashions can also be inspired by social or political events. For example, women’s suffrage and wartime austerity both found expression in the dresses that were worn. Likewise, the roaring 20s’ celebration of liberation for both men and women was reflected in the styles that were popular at the time. But fashion can also be a way to communicate a feeling or a belief, such as the desire for glamour or an individual’s sense of identity. People who feel this way often express themselves through their outfits, and in the process they create a unique style of their own.